Copa 2026 Goodstart

Copa 2026 Goodstart is an editorial project created to connect the 2026 World Cup with Goodstart’s educational positioning.

The goal is not just to talk about soccer. The project uses the World Cup as a starting point to explore countries, cultures, cities, travel, trends, curiosities, and global topics in English. The central idea is to show that learning English allows people to follow the world with more depth — not only for work or travel, but also to better understand the events, stories, and conversations circulating internationally.

The project was born as an opportunity to turn a major global event into a content experience with educational, cultural, and strategic value for the brand.

What was built

The website brings together thematic content about the 2026 World Cup, with a focus on discovery, reading, vocabulary, and cultural context.

The main elements of the project include:

• an editorial structure dedicated to the 2026 World Cup;
• content about countries, national teams, host cities, and topics related to the event;
• pages designed for SEO and organic discovery;
• a connection between soccer, culture, travel, and English learning;
• content that can be repurposed for social media, classes, GoodNews, and Goodstart+ materials;
• a flexible foundation for expansion as the event approaches.

Role in the project

In this project, I worked on the editorial strategy, website structure, route organization, reading experience, and technical implementation.

The work involved turning a popular topic into a brand asset. Instead of treating the World Cup as just a temporary subject, the project was structured as a content initiative capable of generating traffic, feeding social media, supporting classes, and reinforcing Goodstart’s positioning.

The build also required thinking about how different types of content could coexist: informational pages, cultural curiosities, English-language content, materials for students, and possible connections with the school’s products.

Product and technology decisions

The project was structured with a focus on performance, SEO, and ease of publishing. The choice of Astro, TypeScript, Cloudflare, and MDX makes it possible to create fast, organized pages that are easy to expand over time.

The architecture supports scalable editorial content, with static pages, strong performance, and control over the visual experience. This allows the project to grow progressively, following the World Cup calendar and the audience’s interests.

The project prioritizes:

• fast loading speed;
• SEO-optimized pages;
• clear editorial organization;
• ease of publishing new content;
• content repurposing across other Goodstart channels;
• a connection between free content, brand, and educational product.

Result

Copa 2026 Goodstart works as a strategic editorial initiative within the Goodstart ecosystem. The project takes advantage of the natural interest in a major global event to bring Brazilians closer to English in a more contextual, cultural, and relevant way.

More than a website about soccer, it represents a way to transform world events into opportunities for learning and discovery.

The project also demonstrates my ability to create content products that combine brand strategy, SEO, digital experience, and web development. It reinforces Goodstart’s vision that English is not just a school subject, but a tool to better follow the world.